As a curious, hands-on strategist with marketing experience in multiple industries, Cassidy is an adaptable and action-oriented marketer. She graduated from North Carolina State University with a B.S. in Business Administration and a concentration in Marketing. Cassidy has always been a storyteller at heart and is fascinated with the way marketing can be used as an informative method that not only engages people but inspires them to action. Her favorite aspect of marketing is how it is an ever-changing field that supplies challenges and requires innovation.

In her free time, Cassidy enjoys working out, discovering new restaurants, conquering her reading list, and during the winter, learning how to ski.